Portrait photo by Erik Borst, 2015
Photo by Erik Borst, 2015

On the Art of Jeroen van Loon
By curator Michel van Dartel


 

The hybrid field of art and technology is seeing a radical change in the approaches taken by its artists. Rather than working from blueprints based on desktop research, emerging artists in this domain increasingly often choose to embed themselves in a technology’s sphere of influence while keeping a relatively open agenda. Working one’s way towards artistic outcomes from an embedded position encourages a new emphasis on the process of development and the bodily experiences it brings about in the artist. Consequently, the significance of any art objects produced along the way is reduced, challenging the art world’s strict conventions regarding what artistic practice, presentation and spectatorship can and cannot be.

 

The work of the artist Jeroen van Loon is a quintessential example of this emerging approach. He embeds himself in subjects such as the production of identities through social media (Kill Your Darlings, 2012), pre-Internet societies (Life Needs Internet, 2014–2016), and the evolving market in human genetic data (Cellout.me, 2016). Van Loon makes a significant contribution to our understanding of and relationship to contemporary digital culture and the new realities produced by technological advancement. This contribution is a necessary and timely one, pulling our attention away from the direct, everyday consequences of technology to cast light on its broader impact and structural effects. In an age in which the short-term benefits of new technologies are generously celebrated in the media, promoted through government innovation policies and highlighted in product campaigns, there is a critical need for the efforts of artists like Van Loon to counter this techno-euphoria with an unbiased exploration of technology’s effects on our lives, climate and culture.

 

Van Loon’s work has been displayed in solo exhibitions and international group shows and has earned him a European Youth Award and a KF Hein art grant. He regularly gives presentations on his artistic explorations of technology, both in the art world and through institutions that promote innovation, such as TEDx. Van Loon holds a bachelor’s degree in digital media design and a master’s in European media. He is currently based in Utrecht, the Netherlands.

Press (selection)


2017 Digitcult.itinterview (EN)
2017 Breitband Radio – interview (DE)
2016 Tegenlicht Meet-up: Offline als luxevideo (NL)
2016 De Balie Amsterdamvideo (NL)
2016 The Creators Projectinterview (NL)
2016 Designboomlink (EN)
2016 eye-exposed.nllink (NL)
2016 LUCY interview (NL)

2015 NRC-Next interview (NL)
2015 The Creators Projectinterview (NL)
2015 Fusion.netinterview (EN)
2015 NPO Radio 1 – Nooit meer slapen – radio (NL)
2015 NPO Radio 1 – De ochtend – radio (NL)
2015 De Correspondentlink (NL)
2015 Trendwolveslink (EN)
2015 Delta Lloyd Magazine / NRC Handelsbladinterview (NL)

2014 Volkskrantinterview (NL)
2014 TEDxUtrecht Talent Stagevideo (EN)
2014 VICE – Motherboardinterview (NL)

2013 De Gelderlanderarticle (NL)
2013 De Sentor – article (NL)

2012 TED2013 Talent Searchvideo (EN)
2012 De Gelderlander – article (NL)
2012 Anobium.cominterview (EN)

2010 NRC-Nextinterview (NL)
2010 Ipod, Iphone, Iam  3doc, VPRO, documentary (NL)
2010 Bright Magazine #35 – article (NL)

Exhibitions (selection)


Future:

2018 Cellout.me (solo)  – Aksioma – Institute for Contemporary Art, Ljubljana, Slovenia

 

Current:

2017 Materialising the Internet – MU artspace, Eindhoven, NL
2017 Het Mysterie van de Waarheid – Arti Amicitiae, Amsterdam, NL

2017 Dutch Digital Art Museum Almere – Almere, NL

 

Past:

2017 Alien Matter – Transmediale, Haus der Kulturen der Welt, Berlin, DE
2017 International Digital Arts Festival – Darb 1718, Cairo, Egypte
2017 DA Fest 2017 – National Academy of Art (NAA), Sofia, Bulgaria
2016 Central Museum – “Beyond Data” – Solo, Utrecht, NL
2016 STRP SCENE #1 – Eindhoven, NL
2016 V2_ ‘3×3 sessions’ – Rotterdam, NL
2016 z33: Design My Privacy – Hasselt, BE
2016 MOTI: Design My Privacy – Breda, NL
2015 CYBERFEST 9 – Sofa CO, St. Petersburg, RU, New York, USA
2015 KadS[Art along the Schinkel] – Amsterdam, NL
2015-2016 Museum of Communication – Den Haag, NL
2015 Tech Art Expo – Berlin, DE
2014 New Horizons Festival – Rotterdam, NL
2014 GOGBOT Festival – Enschede, NL
2014 Oddstream Festival – Nijmegen, NL
2014 Code Matter(s) #7 – Amsterdam, NL
2014 Quartier Putain | Top Notch Coffee – Amsterdam, NL
2014 Museum of Communication – Den Haag, NL
2014 Kunstenlab Privacy: kijken en bekeken worden – Deventer, NL
2013 Dutch Design Week – Eindhoven, NL
2013 Patchlab – Krakow, PL
2013 Kultura2.0 – Warsaw, PL
2013 Melkweg – Amsterdam, NL
2013 UtrechtDownUnder – Utrecht, NL
2013 BrightDay – Amsterdam, NL
2013 Kunstenlab ‘ Away From Keyboard’ – solo, Deventer, NL
2013 Eiland8 – Utrecht, NL
2012 Museum for Communication – Den Haag, NL
2012 Holland Handwork – Amsterdam, NL
2012 Oddstream Festival – Nijmegen, NL
2012 MAFF Festival – Almelo, NL
2012 INCUBATE Festival – Tilburg, NL
2012 WePlayCulture Conference – Amsterdam, NL
2011 Freemote Festival – Utrecht, NL
2009 WEI podium (STRP-sideproject) – Eindhoven, NL