During his ‘digital exile’ experiment – an offline periode of two months – , Jeroen van Loon started an Analogue Blog. Instead of working with 1 & 0’s, this blog used the traditional post-system, a typewriter and a stencil machine. Everybody could subscribe to this blog by sending contact information to his home address.
Each week van Loon would write and send a blogpost, typed and stencilled in an old-fashioned way, to his blog readers. He would write on how his live had changed by not using a computer and internet.
His offline experiences were shared with over 80 readers, ranging in age from 23 and 66 years of age. By communicating with letters and the fact that the blog was something haptic, blog-readers felt more relax to write personal letters back to van Loon as comments on his blogposts.
In this way a profound insight developed on digital culture in The Netherlands. The outcome of this offline experiment was later exhibited in the From Digital to Analogue installation.