Utrecht Down Under


My latest work Permanent Data (2020) will premiere at Utrecht Down Under which opens this 19 November 2020 and shows 70 national and international artists. I’m very happy, and grateful, that everything worked out and that it was possible to create this new work in these strange and often difficult times.


More info on the work here.


Permanent Data was made possible with the generous support of Utrecht Down UnderMondriaanfonds and Fonds21.
The DAC cable was manufactured by Twentsche Kabelfabriek.
The printing was done by De Koningh.



For the last 12 months I’ve been, with the generous support of the Creative Industries Fund NL, researching the topic of digital- illiteracy and exclusion.


This research resulted into a plan for a new work: NEW UPDATE AVAILABLE will be a VR work that presents a futuristic view on how we might deal with digital illiteracy in the future. The goal is to show that being digital illiterate is not just a contemporary problem but is a continuous one, eventually even for ‘tech-savvy’ people such as myself. Technology might become more intelligent and invasive, however, this doesn’t mean that no one will become incompatible.


The upcoming months I will continue to work on NEW UPDATE AVAILABLE. If you have any interest in the themes of this work (digital illiteracy, the digital divide or the digital inequality) and have an interest in this work let me know.

Cultuur innovatie fonds commissie lid


I was asked to be a member of the innovation commission for the Culture Innovation Fund Utrecht. The Culture Innovation Fund Utrecht supports cultural organisations and collaborative initiatives within the province of Utrecht by funding the further research, design and implementation of an idea / concept that could make a difference.

Brave New World publication


I was asked to write an article for the book Brave New Human – Reflections on the Invisible. In my article #wishyouwerethere: from digital exile to digital only I write about the link between my graduation project from ten years ago – for which I went completely offline – and the current social distance society – because of which I live completely online. You can download the ebook for free, as a pdf or epub here, or order your own copy. Brave New Human is a non-profit publication by Brave New World Conference and Bot Publishers.


Brave New World Conference challenged scientists, artists, writers and philosophers from all over the world to answer a question most people are not only wondering about but, after quite some months of uncertainties, even long for — How will our world look like after corona. Will the COVID-19 pandemic have a lasting effect on us, on our society and on how we see our the world? We bundled their visionary answers, ideas, strategies and arguments in Brave New Human – Reflections on the Invisible to give you an insight in a possible future post-Corona world.


PDF | eBook/Print 

Ephemeral Data (2019)

28-03-2019    EPHEMERAL DATA @ SPRING Performing Arts Festival

My latest work Ephemeral Data will premiere at the SPRING festival, Utrecht, NL, from 15 – 25 may 2019. Ephemeral Data will be a location based performative installation, open to the public each day from 14:00 – 22:00. It will be presented in the middle of Utrecht on the Neude plein.

Mirage Festival (2019)

26-02-2018     MIRAGE FESTIVAL #7 – LYON

I’m very happy to announce that An Internet will be shown during the Mirage Festival in Lyon, FR. The festival will take place from 3-7 april 2019.


Mirage Festival has been investigating the links between artistic creation and technologies for more than seven years. The festival inaugurated in 2018 a collaborative R&D program bringing together companies and artists (in partnership with Erasme, the open innovation laboratory of the Metropole de Lyon and Tubà).


Today, Mirage Festival also produces artworks, installations, exhibitions for companies, communities, institutions and has become an essential meeting in Lyon on all innovative artistic practice.


An Internet is presented with the support of the Embassy of the Kingdom of the Netherlands.




On 21 march my solo show Cellout.me will open at Aksioma – Institute for Contemporary Art in Ljubljana.


I will give an artist talk during the opening at 7 pm.


Artistic Director: Janez Janša
Producer: Marcela Okretič
Executive Producer: Sonja Grdina
Public Relations: Alja Žorž
Technician: Valter Udovičić
Documentation: Jure Goršič (photo), Gregor Gobec (video)

Supported by: the Ministry of Culture of the Republic of Slovenia and the Municipality of Ljubljana.



Cellout.me is included in the Collection Verbeke Foundation, Kemzeke, Belgium.





During the new exhibition Materialising the Internet at MU I will be showing An Internet and a new updated version of Life Needs Internet.


Curators: Nadine Roestenburg & Angelique Spaninks.


Participating artists: Morehshin Allahyari, Jip de Beer, Dennis de Bel, Joshua Citarella, Alyssa Davis & Moises Sanabria (ART404), Dries Depoorter, Julien Deswaef, Antonio Esparza, Tom Galle, Mieke Gerritzen, Joey Holder, Matthew Hollings, Michelle Kasprzak, Kuang-Yi Ku, Jan Robert Leegte, Jeroen van Loon, Lauren McCarthy, Kyle McDonald, Brenna Murphy, Roel Roscam Abbing, Matthew Plummer Fernandez, Daniel Rourke, Brad Troemel, Clement Valla, Richard Vijgen, Valerie van Zuijlen.


31-09-2017     TECHNARTE LOS ANGELES 2017


I will be speaking during this year’s Technarte conference in LA about my work, together with eleven other speakers.


“The International Conferences on Art and Technology have become an international reference for artists and professionals from the world of technology, who attend annually in order to discover and share the most innovative works and artistic projects that use technology as a primary tool of creation.”

digimag journal 75

01-06-2017     DIGIMAG JOURNAL ISSUE 75


For Digimag Journal | Issue 75 | Digital Identities, Self Narratives, I wrote the article Selling my full genome to the highest bider: using art to expand the discourse surrounding DNA data.


Digimag Journal is available for free download in PDF, ePUB, MOBI and PRINT ON DEMAND on Digicult Editions.


Identity is becoming a fluid concept, encompassing different domains of the self. How are identities affected by technology and digital tools? What is the role of art in shaping this notion? It features contributions from: Miriam La Rosa, Linda Kronman & Andreas Zingerle, Alessio Chierico, Selena Savic, Salvatore Iaconesi & Oriana Persico, Nicola Bozzi, Jeroen van Loon, Randall Packer, Claire Burke, Patrick Lichty, Marco Cadioli, Patty Jansen and Samaa Ahmed. Co-published together with Goethe-Institut.  Digimag Journal is curated by Silvia Bertolotti and Marco Mancuso.

Digicult interview 2017



New interview online by Marco Mancuso for the Digicult platform.


“With a degree in digital media design and a relatively short career which began no later than 2010, Jeroen Van Loon has shortly become one of the most interesting media artist internationally. His research is able to surprisingly and ironically integrate a critical approach to the use of technological tools – in particular the Internet, with a solid theoretical and conceptual framework. Such an approach results in the production of objects and installations that enter the exhibition space with disarming immediacy.”


13-02-2017     DI EGY FEST 02


From 5 – 10 March I will be in Cairo, Egypte to take part in DI EGY Fest 02, organised by Out Of The Circle Initiative. I will show Life Needs Internet and give a artist talk.


“The Second edition of the International Digital Art Festival – DI_EGY Fest 0.2 with the theme of “Coding & Identity” will be hold from 7-14 March 2017 at Darb 1718, Contemporary Art & Culture Center in Old Cairo.”


This participation has been made possible by the generous support of the Creative Industries Fund NL.

creative industries fund nl

04-01-2017     TRANSMEDIALE 2017


I will take part in Transmediale’s “alien matter”, exhibition curated by Inke Arns, with An Internet (2015).


“Within the scope of ever elusive – thirty years of transmediale, the special exhibition “alien matter” will be on view at Haus der Kulturen der Welt from 2 February to 5 March 2017. The exhibition is curated by Inke Arns and co-financed by Berlin LOTTO Foundation.


Approximately 20 exhibiting artists from Berlin and around the world will present works about shifts within such power structures, raising questions about the state of our current environment and whether it has already passed the tipping point, becoming “alien matter.”


This participation has been made possible by the generous support of the Creative Industries Fund NL.

Moneylab #3

27-10-2016     MONEYLAB #3


I will take part, and talk about Cellout.me,  in Session 2: When Art Mirrors Marx during the third Moneylab conference organised by Institute of Network Cultures.


“The aim of MoneyLab is to research, map and probe (alternative) strategies of redistribution and intervention in digital economy. It starts with the conviction that after the great Bank Robbery of 2008, we can no longer only criticize financial capitalism but need to map and probe alternatives.”


MoneyLab #3 Failing Better
A two day symposium of talks, workshops, performances and parties that conquer the assumption that anything is too big to fail.


1-2 December 2016
Conference : Pakhuis de Zwijger, Amsterdam

Cellout has been sold

27-09-2016     CELLOUT.ME HAS BEEN SOLD!


After one year, the artwork Cellout.me – and with it my entire DNA profile – has been sold.
On 27-09-2016 at 24:00h the Verbeke Foundation had the highest bid and is now the new owner of the artwork and my DNA data.

shapeshifters lecture brussels



I was asked to give a lecture for this years Shapeshifters lecture series. More information below.


Lectures in 2016 | To what extent can nature be altered today by new and emerging technologies? How are designers anticipating the possibilities, limitations and consequences which this bold evolution implies?

Six designers/researchers reflect on how this evolution sparks fundamental shifts in their work and thinking.


12 October: Jeroen van Loon and Agi Haines

16 November: David Benqué and Cathrine Kramer

30 November: William Myers and Byron Rich